Ensuring Likeness, Voice, and Image Security (ELVIS) Act
SB 2062 / HB 2091 (signed Mar 21, 2024 — Gov. Lee)
- Effective date
- Jul 1, 2024
- Enforcement
- Private right of action; state prosecutors (criminal)
- Scope
- Right of publicity — unauthorized use of voice, name, photograph, or likeness for commercial purposes, including AI-generated simulations. Secondary liability for distributors and tools whose primary purpose is unauthorized replication.
- Maximum penalty
- Triple damages + attorneys fees; Class A misdemeanor (up to 11 months 29 days; fines up to $2,500); injunctive relief and destruction of infringing materials.