Tennessee HB 2091 (ELVIS Act): Ensuring Likeness, Voice, and Image Security (ELVIS) Act
HB 2091 / SB 2096 (signed Mar 21, 2024 — Gov. Lee)
- Effective date
- Jul 1, 2024
- Enforcement
- Private right of action; state prosecutors (criminal)
- Scope
- Right of publicity — unauthorized use of voice, name, photograph, or likeness for commercial purposes, including AI-generated simulations. Secondary liability for distributors and tools whose primary purpose is unauthorized replication.
- Maximum penalty
- Civil action for damages, with destruction of infringing goods; treble damages and attorneys fees for members of the armed forces. Unauthorized use is also a misdemeanor.